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					  <title>Communication &#38; Corporate Social Responsibility</title>
					  <link>http://www.articleworld.net/articles/10058/1/Communication-%26amp%3B-Corporate-Social-Responsibility</link>
					  <description>Behind the words of the Corporate Social Responsibility lie some simple, but effective communication strategies, including a simple message, a good guys vs bad guys positioning, and passion for the cause.</description>
					  <author>wordengines@gmail.com (Robert Abbott)</author>
					  <pubDate>Fri, 30 Jun 2006 00:00:00 -0400</pubDate>
					 
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					  <title>How to Create a Better News Release</title>
					  <link>http://www.articleworld.net/articles/9133/1/How-to-Create-a-Better-News-Release</link>
					  <description>You can get a better response from reporters and editors, if you follow a few simple guidelines in writing your news release. Appropriate content, an interesting headline, a packed first paragraph, polished wording, using a standard format, and by being prepared for questions.</description>
					  <author>wordengines@gmail.com (Robert Abbott)</author>
					  <pubDate>Thu, 08 Jun 2006 00:00:00 -0400</pubDate>
					 
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					  <title> 10 Steps To Unleash Your Lead PR Machine</title>
					  <link>http://www.articleworld.net/articles/3784/1/-10-Steps-To-Unleash-Your-Lead-PR-Machine</link>
					  <description>Take a systematic approach to generating PR for your small business</description>
					  <author>john@ducttapemarketnig.com (JOhn Jantsch)</author>
					  <pubDate>Mon, 12 Dec 2005 00:00:00 -0500</pubDate>
					 
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					  <title>Advertising and PR</title>
					  <link>http://www.articleworld.net/articles/2361/1/Advertising-and-PR</link>
					  <description>What is the difference between advertising and PR?</description>
					  <author>Matt_Bacak@hotmail.com (Matt Bacak)</author>
					  <pubDate>Wed, 12 Oct 2005 00:00:00 -0400</pubDate>
					 
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					  <title>Sales 101: Handling the Angry Customer</title>
					  <link>http://www.articleworld.net/articles/1109/1/Sales-101%3A-Handling-the-Angry-Customer</link>
					  <description>No one enjoys being yelled out cursed at bullied or manhandled in any form whether physically or verbally. It does however happen at times. What options do you have to diffuse the situation? Can you separate yourself from the abusive behavior being directed at you before you lose your cool and strike back? How can you keep your emotions in check so that you might still accomplish your task?</description>
					  <author>dan@learningforprofit.com (Daniel Sitter)</author>
					  <pubDate>Thu, 18 Aug 2005 00:00:00 -0400</pubDate>
					 
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					  <title>Is Your Company A Member Of The Community?</title>
					  <link>http://www.articleworld.net/articles/785/1/Is-Your-Company-A-Member-Of-The-Community%3F</link>
					  <description>An article to make you think. How does the local area view your company?</description>
					  <author>kirkotto@gmail.com (Kirk Otto)</author>
					  <pubDate>Wed, 03 Aug 2005 00:00:00 -0400</pubDate>
					 
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					  <title>Creating Your Online News Room: How To Build a Site The Media Will Love</title>
					  <link>http://www.articleworld.net/articles/750/1/Creating-Your-Online-News-Room%3A-How-To-Build-a-Site-The-Media-Will-Love</link>
					  <description>In the &#34;old days&#34;, the press kit reigned. Big bulky folders loaded with press releases, glossy photos and slides were standard. They were expensive to design, costly to reproduce and required lots of manpower and postage to assemble and distribute. Today, you can simply direct a reporter to a web URL, where all your press materials and high definition artwork awaits, ready to be used. It's a huge time and money saver. Here's what to do...</description>
					  <author>bill@publicityinsider.com (Bill Stoller)</author>
					  <pubDate>Tue, 02 Aug 2005 00:00:00 -0400</pubDate>
					 
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					  <title>Smashing the Myth of the Press Release</title>
					  <link>http://www.articleworld.net/articles/749/1/Smashing-the-Myth-of-the-Press-Release</link>
					  <description>A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.</description>
					  <author>bill@publicityinsider.com (Bill Stoller)</author>
					  <pubDate>Tue, 02 Aug 2005 00:00:00 -0400</pubDate>
					 
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					  <title>The Do&#39;s and Don&#39;ts of Giving Feedback</title>
					  <link>http://www.articleworld.net/articles/513/1/The-Do%26%2339%3Bs-and-Don%26%2339%3Bts-of-Giving-Feedback</link>
					  <description>Being able to give effective feedback is not just a good skill to possess in business it is a great life skill to have.  This articles gives you the basic do&#39;s and don&#39;ts of giving feedback that can set you on the right track.</description>
					  <author>inez@realizationsunltd.com (Inez Ng)</author>
					  <pubDate>Thu, 21 Jul 2005 00:00:00 -0400</pubDate>
					 
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					  <title>Try Selling Me On Your Service First</title>
					  <link>http://www.articleworld.net/articles/132/1/Try-Selling-Me-On-Your-Service-First</link>
					  <description>Two types of sales people, the self-serving and the customer-serving. Which do you think is most effective in the long run?</description>
					  <author>reprints@simplejoe.com (David Berky)</author>
					  <pubDate>Tue, 21 Jun 2005 00:00:00 -0400</pubDate>
					 
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