The Six Sigma Music Business: Keep your audiences coming back for more!
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The Six Sigma Music Business: Keep your audiences coming back for more!
By Lionel Wayne | Published  07/9/2006 | Music , Marketing , Advertising , Sales |

Know Your Customer

Do you actually know who your customers are? Can you tell me where they come from? How they found you? Or even what it is that they like about you, your music, or your work?

Most musicians and bands that I come across always say the same thing! Of course we do! Yet when I ask them how their audience found them they would always answer At the bar!. When I asked for specifics I always got the same answer! I Dont know.

The key to your music success is Knowing who your audience is and how to reach them. If you where a Gospel Singer, where would you most likely find an audience that appreciates your music, in a church or a Jazz bar? I know, I made it a bit obvious but rest assured it is not always that clear.





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