Ok, I know, the next question is always, Why just 3, why not 4, 5, or even 100 out of 1,000,000, it is still a very small percentage of the total?
Yes that is true and it is often the most common mistake that anyone in the industry can make. The key to understand this is in recognizing that it is impossible to actually measure lost opportunities. The one person that left your concert in disgust could have represented the record label that would have sold the most, of your albums.
Many years ago companies where targeting the three sigma level of quality. This translates to about 2,700 defects per million. Consider what this would mean if it was applied to other processes used today.
No modern computer would function
270 million wrong credit card transactions
Dont even think about getting on an airplane!
I think by now you have probably gotten the point. The thing to consider is this. How much money would you be making if every 999,997 people that listened to your music wanted to hear more.
Well, let the Music Media Entertainment Group help you find out!
Lionel Wayne
Lionel is an Industrial Engineer by Profession. He is a certified Six Sigma Black Belt and he holds a Master Lean Certification as well. Lionel spends most if his time helping companies and bands increase their profits and decrease their costs. His focus has always been on improving the customer experience and improving quality. By using these techniques he has always ensured that his customers keep their clients and audiences coming back for more.
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