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Its often been said that saying the right words at the right time
is the key to success in the business world. If you have a line in your
presentation that really captures attentionor if you say something
particularly clever in a job interviewyou may be able to achieve a
career high you never dreamed possible.
Its also no secret
that a resume needs to be worded quite carefully if it is to accomplish
the job applicants hoped-for results. While youre drafting the
wording for your career highlights, job duties, and other essential
information for your resume, you should give some serious attention to
keywords.
How the High-Tech Revolution Changed Resume Reading
There
was a time when employers took a stack of resumes that had been handed
to them by their secretaries and proceeded to read through them,
carefully laying aside those resumes that featured applicants that
appeared to be suitable to the companies needs. Of course, this was a
painstaking, time-intensive process, and a manager who was bored or
tired might inadvertently misclassify a resume in the process of
getting through the stack.
However, with the advent of
sophisticated technology, the resume-reading process has changed
dramatically. A number of human resource executives note that such
changes were inevitable, given the large volume of resumes that are
routinely delivered to a managers inbox. If hundreds of resumes are
submitted for a given job, a corporate headhunter must find some way to
scale that paper mountain in order to find the right candidate. As a
result, an increasing number of employers are digitizing the resumes
that pour into their offices. The documents can then be placed into
keyword-searchable databases in order to isolate those resumes that
contain the magic words.
Getting Noticed
One resume-writing expert now
estimates that more than 80 percent of all resumes are searched for
job-related keywords. Given the fact that both Fortune 500 companies
and smaller firms are now routinely engaging in keyword searches, it
only makes sense to make your resume as keyword-attractive as possible.
You will need to craft your resume so that it contains the
keywords that a manager is searching for with regard to a particular
position. While job titles often serve as keywords, you cannot change
the titles youve held, so you should consider focusing instead on job
skills. If youre applying for an IT job, for instance, youll want to
list specific technological skills in your resume. Youll also want to
be sure to include the names of software and hardware that youve
worked with (This is probably true, even if you are not applying for a
job that does not require a BA in computer science).
If
you are searching for a position as a business executive, the term
Fortune 500 can be an incredibly helpful keyword to have in your
resume. Some large firms recruit exclusively from other large
corporations. Therefore, if you do not include Fortune 500 in the
text of your resume, you could be missing out on an incredible
opportunity.
Key Things to Consider About Keyword Placement
Its
highly important to recognize the fact that including critical keywords
in your resume copy is not enough to secure an interview for the job
you desire. Youll also need to place keywords appropriately within the
text. At one time, resume-writing experts recommended placing a simple
list of keywords at the beginning of your resumebut that conventional
thinking doesnt seem to hold true anymore. While you should try to
place keywords near the beginning of your resume rather than at the
tail end, its best if you incorporate keywords throughout the body of
your document.
By crafting your resume in this way, you will
achieve two important goals: 1.) keyword-searching software will pick
up all relevant keywords within your text and 2.) youll be able to
attract and hold the attention of a company manager who might be bored
by a long list of keywords headlining your resume.
Also,
dont forget about the often-overlooked synonym. While you can make an
educated guess about the types of keywords an employer is looking for,
youre not a mind reader. Therefore, in addition to a generous use of
one of your keyword favorites, be sure to include synonyms for the word
as well. By following this advice, its more likely that your resume
will have the keywords the employer is actually searching for.
How Many Keywords Are Enough?
Once you begin the process
of selecting keywords, its imperative that you make sure that you
include a sufficient number of keywords in your resume. One Internet
resume expert recommends aiming for 25 to 35 keywords, and also
suggests that you include as many variations as possible. In this way,
you can work to make your resume as keyword-rich as possiblewithout
making it a dull read.
Once youve devised a
keyword-intensive resume, think of the document as being subject to
change. After all, in your conversations with your colleagues, you may
discover that new keywords have come to the fore in your field. Its
also a wise idea to refresh your resume for each position youre
applying tosince different companiesand different jobsmay require a
different list of keywords. A highly customized resume is often a
successful resume.
Should You Avoid Certain Keywords?
While you may think
that youve developed a comprehensive list of resume keywords, you
might be wondering if there are certain keywords that should never see
the light of day in your resume. The quick answer to this is an
emphatic yes! When posting your resume on the Internet, youll want
to steer clear of those keywords that might be associated with the type
of job you dont want. For instance, if you dont want a position
selling insurance, it might be wise for you to avoid the word sales
in your resume if at all possible. Avoiding keywords is not
deceptiveits simply a good marketing concept.
An Eye-Catching Resume
By selecting the proper keywords,
you should be able to create a resume that truly sets you apart from
your competitors, garnering the types of job interviews youre looking
for. A resume that has its fair share of winning keywords can usually
pass the keyword-searching test, getting you one step closer to the
position you deserve.
This article was written by the certified professional resume writers of Resume Writing(http://www.AccuroResumes.com/).
The writers at AccuroResumes will help create a perfect professional
resume suited to your best needs. See why thousands of people are
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