It is a no-contest issue that
only a properly designed web site is the key to attract visitors and to make
them keep coming back. Dont forget that your companys website is often the
first point of contact and therefore it holds the key to creating the first
(and most often the most important) impression of you as a company, and by
extension of your products and services for many of your visitors/potential
customers.

First time visitors cant
judge your way of conducting business, they do judge you by your site
standards. The average Internet cruiser is quite weary these days we are
living in the attention economy as the say. So how do you catch his/her
attention? By having a qualitatively designed site! This can be achieved by
employing a professional web development company.

Also you must not forget that traffic retention is equally,
if not more, important than driving high traffic to your site. After all, there
is absolutely no use of spending all your time and money on building a 100-page
site and spending big bucks in advertising through some strategic internet marketing services
company if visitors dont like to stay on. Here are some simple tips for
turning your site into a user-friendly one that brings in and retain new
visitors/potential customers:

• It should load fast: Your website should be fast loading .You can
  achieve it by using more text and fewer graphics.
• It should have easy navigation: Website must be easy to
  navigate so that people should easily and quickly find what theyre
  looking for without scrolling down each page. Its important to link pages
  in a consistent, well thought out manner so that users can easily navigate
  in-between them.
• Use graphics sparingly: Graphics does add glitter to your site but
  they should be used judiciously using them where they are absolutely
  required. Otherwise they might distract visitors from important concepts
  of your site or take much time in downloading.
• Use colors selectively: Use suitable colors which magnify your
  product otherwise your copy will be difficult to read and few people will
  bother reading it.
• Dont let pop-ups irritate visitor: Do use pop-ups as they can
  be an effective way to get a higher response from visitors, but you
  shouldnt overuse and abuse them. Pop-ups should be used to offer
  something of high value to your site visitors.
• Fulfill visitors expectations: Put yourself in visitors
  shoes and think what you want this site to deliver and try to fulfill this
  expectation. Ensure that your navigation and related content use keywords
  which are most searched, as popularity of a particular keyword related to
  your business reflects what a visitor wants.
• Minimize number of clicks: Most visitors would leave your site if they
  have to click too much to get what they want. Remember a normal Internet
  surfer is jaded and doesnt like to waste time. So put the content on
  scrollable pages with quick navigation links so that people can jump to
  any section while being on the same page.
• Fast downloading: The above mentioned argument is equally true for
  this point people dont wait while surfing on Internet. So avoid flash
  intros or bandwidth-hungry graphics as much as possible. Try making your
  site as lean and nimble as possible to ensure fast downloads.

Your sites credibility is also
one of the factors which decide its usability which can be achieved by having
an About Us and a Contact Us page. Many people would like to call while
visiting your site so assure people youre a proper business by giving them
options to contact you through phone, email, and related directions.

If you can develop your website on
your own, good! Better idea is to contact a professional web development company which is also well versed in strategic internet marketing
and let it develop your website and market it professionally for best results.

Partho Mondal is the CEO
of Wisitech, a leading search engine marketing, Pay
per click (PPC) management services and professional web development company in
India.