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It is amazing how people continue to ignore successful and popular online business models when there is so much that can be learnt from them. While creativity is not a bad thing most folks seem to prefer to re-invent the wheel rather than take the easy path to success of studying what other success stories have done.
The huge advantage with returning visitors is that they are already familiar with your site and the more times they return the higher their chances of purchasing something or signing up for this or that at your site.
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