Download three free chapters from Robert Abbott's book, A Manager's Guide to Newsletters: Communicating for Results; it's the first step toward creating a powerful and sustainable newsletter: http://www.managersguide.com/free-sample.html (and it will help you develop a strong newsletter name, too!)
Tips and techniques for creating a text email newsletter template; explains how to format an email newsletter, then turn that format into a template that can be used over.
The ideas behind branding, which allow companies to build trust and good will in their products or services, can also be used to enhance employee communication.
Hype can be good or bad, depending on whether it reflects our natural enthusiasm, or whether it's designed to manipulate others. Assess whether your hype is good or bad by questioning your motivation, and by considering the needs of listeners or readers.
If we can capture some of the nuances of the spoken word in our writing, we can increase the power of our messages. When we write for the ear, our writing undergoes some subtle but important changes. Our words, sentences, and paragraphs change in several important ways.
You can get a better response from reporters and editors, if you follow a few simple guidelines in writing your news release. Appropriate content, an interesting headline, a packed first paragraph, polished wording, using a standard format, and by being prepared for questions.
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