Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating editing publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.
Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying per impression and paying per sale. Advertisers only pay when they receive traffic that may or may not be targeted.
Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel.
As RSS gains momentum security fears loom large. As publishers are quickly finding innovative uses for RSS feeds hackers are taking notice. The power and extendibility of RSS in its simplest form is also its achilles heel.
A Creative Commons license allows creators to place conditions on their copyrights. Traditionally copyrights restrict the rights of others from modifying or distributing copywritten works. Creative Commons licenses offer flexibility by allowing the creator (copyright holder) the ability to choose what limitations they want in place with respect to specific copywritten works.
As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away.
Web directories are an important component to search engine positioning. Directories come in all shapes and sizes, some are generic, while others are highly specialized.
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