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These days as high as 70 of potential buyers head to the Internet instead of the Yellow Page directory. They consider search engines the fastest way to get the information they need to make buying decisions.
Although people used to rely on the Yellow Pages before buying that's no longer true. Instead they're going online to conduct searches for local vendors.
Part of developing your list of places where you submit articles is getting to know each website's preferences. Then be careful to match what you sent them to their requirements.
Your slogan can be as important as your logo, since it delivers your most important message. It should send a reassuring signal that attracts precisely those customers you can best serve.
Assess each obstacle or choice point youve got built into the buying and paying process. These are the exact places where youre losing customersand sales.
Too many small and mid-sized businesses are Missing the Boat when it comes to Local Search. Their widespread mistake comes from assuming that the Internet is not crucial for their brick and mortar operations.