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 »  Home  »  Authors  »  Oleg Ishenko
Oleg Ishenko
Oleg Ishenko, Berlin, Germany. BSc in Telecommunications Industry Business Management. Master student in Humboldt University Berlin. MCSE and MCDBA certifications. Overall 8 years of experience in IT and business management.
Articles by this Author
Persuasive Copywriting. Copy and Content: Any Difference?
By Oleg Ishenko | Published 10/20/2006 | Copywriting |
When writing for websites people generally consider copy and content as two different entities. Well, it is true: they do have two different purposes - motivation and information. But in terms of user conversion their differences fade away. Take a look at the copy/content issue from the new perspective
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