Business (General)

In the contemporary business world only thing that seems to be constant is change and the nature of the competition is such that companies need to leverage on the way they manage change to gain a competitive advantage.

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The most overlooked Technique to know your Prospects

By Abe Cherian | Published 07/5/2006 | Business (General) |

Your hottest prospect is someone that has just bought from you. This is your best opportunity for another immediate sell....

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The Importance of writing long Sales Letters

By Abe Cherian | Published 06/29/2006 | Business (General) |

Much debate on long vs. short letters continuously arrives in my email. I've always said "The More you Tell - The More you Sell!...

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Fear- A common Motivator for Self Confidence

By Abe Cherian | Published 06/15/2006 | Business (General) |

If you are like most people, you are often confronted with fears that hold you back - consciously or subconsciously. Although you weren't born with them, you are under the strong influence of the environment that implanted them.

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How to become a Better Business Marketer

By Abe Cherian | Published 06/14/2006 | Business (General) |

It's a fact that business these days is more competitive than it's ever been. To stay alive, you can't just offer a quality product at a fair price.

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