When writing for websites people generally consider copy and content as two different entities. Well, it is true: they do have two different purposes - motivation and information. But in terms of user conversion their differences fade away. Take a look at the copy/content issue from the new perspective
Hiring a professional writer can give all of your materials greater impact. Powerful and clear copywriting will work to inform persuade and motivate your reader.
Even nowadays too many companies are essentially cutting up their printed brochures and pasting them online as the prime content for their website. It seems like the cheap and easy option but actually its the very expensive one and it will cost them countless customers and almost guarantee low search engine rankings. Here are the main reasons why you need to create content for your website from scratch and not recycle existing print copy.
Search engine optimisation has changed beyond all recognition in the last few years. Now that content is king how can you be sure that you're getting it right
Copywriting
full story
printer version
