Pay Per Click is a unique marketing tool, which has changed the way internet advertising is done. Companies like Google and Yahoo also provide such services to their clients. It is primarily used spread awareness about their products to the prospective customers. Each click done on this scheme generates revenue for the whole chain. Pay Per Click is like a cash cow that runs the complete web-advertising program.
Google Adsense - The "Duplicate Content" Controversy The hoopla over duplicate content has been going on for quite some time now, and I see it as simply just another money making scheme by online entrepreneurs wishing to chase down the Golden Goose...
The year is 2000, Google is seen as the leader in the search engine industry by now. Many of Googles competitors are trying their hands at different advertising models as a way to generate revenue. Google currently seeing the most growth of them all saw the potential it had as an advertising medium and therefore was sure to follow suite sooner or later....
Pay Per Click
full story
printer version
