There are currently over a hundred million websites on the internet competing for the eyeballs of visitors. How do you make your site stand out above the rest? The SEO and internet marketing gurus will repeat the old "content is king" mantra and will tell you to come up with something unique and original.
While no one really knows how search engines factor reciprocal links into search ranking calculations, let's suppose that the naysayers are right-- that is, reciprocal links provide no SEO benefits whatsoever. Should we then abandon the practice of reciprocal linking altogether?
Reciprocal linking is one of the most effective ways of driving targeted mass numbers of people to your website, however in order to be successful you've to carefully target and choose the sites you want to link with....
As site managers, our objective is to use links to "vote" so the search engines will show our site for the term being targeted. The question is; which is more important, quality links, or a lot of links
Reciprocal Linking
full story
printer version
