Sharing knowledge on the web can be a very powerful way to establish your online presence and credibility. First you write a thoughtful and informative article on an topic in your area of expertise. Then you submit it to e-zines to be read by the general public and possibly re-published on other web sites...
In this article I discuss some ineffective and/or unethical website promotion tactics. I talk about them here so that you won't waste your time and resources pursuing them.
Pixel advertising is a marketing concept introduced by Alex Tew that allows advertisers to buy advertising space on a per-pixel cost basis. Selling one million pixels at $1 each, Alex's Million Dollar Homepage has created quite a buzz in the news media and has easily reached its $1 million target. Is pixel advertising setting a new trend in online marketing, or is it just another fad that will be history just as it makes "internet history"?
Fewer relevant ads means fewer click-throughs and ultimately lower Adsense revenues. Here are some tips to help you optimize your pages to make them more Adsense-friendly.
Submitting to web directories is a highly effective link building strategy that should be an integral part of any search engine optimization campaign. Manually submitting to a large number of directories is both laborious and time-consuming. Here are some important points to keep in mind to make the most of your time.
Bid-for-position web directories, or simply "bid directories", are an exciting new way to buy text links. As the name suggests these directories allow site owners and visitors to bid for a higher position in the listings. Traditional web directories, by contrast, list links by some predetermined criterion, such as alphabetical order, Google PageRank, listing date, and so on. Bid directories allow people not only to bid for a top position but also to increase their bids as needed to maintain the position.
While no one really knows how search engines factor reciprocal links into search ranking calculations, let's suppose that the naysayers are right-- that is, reciprocal links provide no SEO benefits whatsoever. Should we then abandon the practice of reciprocal linking altogether?
This list of top 10 strategies for building links is based on my own experience of building links to my sites throughout the years. It is important to keep in mind that when it comes to SEO, nothing is set in stone.
There are currently over a hundred million websites on the internet competing for the eyeballs of visitors. How do you make your site stand out above the rest? The SEO and internet marketing gurus will repeat the old "content is king" mantra and will tell you to come up with something unique and original.
full story
printer version
